Who we are
Two founders, a product person and an engineer, building AI and automation systems for Israeli businesses. We run our own company on the same systems before we sell them to anyone.
Meet the founders
Automation Flow was founded by Heli Netanel and Shahar Saadon with one mission in mind: leveraging the AI revolution to help businesses succeed and scale like never before. We're a new kind of builder — combining the most advanced AI capabilities with deep business and product understanding.
Heli Netanel
13+ years leading product at global tech companies (Payoneer, Trigo), ex-Unit 8200. Turns business requirements into sharp AI systems that raise profitability.
Shahar Saadon
Entrepreneur, AI lecturer, and software engineer. Builds what others can't — pushing the technology edge with production-grade stability and security.
Together, we bring the experience and knowledge from working across a wide range of industry solutions — so your team gets cutting-edge AI expertise instantly, without spending hours catching up.
The 2-Person EnterpriseTell us what's slowing your business down.
30 minutes. No pitch, no deck. Just listening to your needs and seeing how we can help.
Schedule a discovery call