Tech & SaaS
A whole sales motion that runs itself.
A SaaS sales team spends more of the week assembling context than talking to anyone: finding who fits, reading up on them, writing the first message, then typing the whole thing into the CRM afterwards. We build that as one flow, from ICP discovery through enrichment to an approach written for one specific company and one specific reason to call now. The rep gets the conversation, and the CRM fills itself in from the calls and the email.
- ICP discovery and lead enrichment in one continuous flow
- Hyper-personalisation: deep research on every lead, and an approach written for that one lead
- Research to first touch, end to end, with no hand-offs
- Every inbound lead answered in minutes, on any channel
- A CRM that updates itself from every call and every email
- Support agents that take the repetitive load off the team
The week a rep actually has
Selling time gets eaten by the work around selling: building a list, reading three tabs about each company, writing an opener that doesn't sound like a template, then typing all of it into the CRM afterwards. We build that whole stretch as one flow, so what reaches the rep is a short list of companies with a reason to call each of them this week.
Research that produces a specific reason
Personalisation that stops at a merge field reads exactly like what it is. A real observation lands differently: they opened a second office, they posted a role that gives away what they are building, their pricing page changed last month. The system finds those signals per account, and the message it drafts refers to the one that is actually relevant. A human reads it before it sends.
The CRM problem
Every sales org has the same complaint, which is that the CRM is only as good as what people remember to type into it. Call recordings, email threads and calendar entries already hold the answer. We wire those in so the record updates itself, and the weekly pipeline review runs on data that reflects what happened rather than what someone filled in on Thursday afternoon.
Where we would start in your office
The first build is whichever loop your team already runs by hand every week and resents. In SaaS and services that is usually lead research and outreach preparation, or the reporting pack somebody assembles before each board or investor call. Both are high-hours, both follow rules you can write down, and both have an owner who will tell you plainly whether the output is right. Internal tooling comes second, once the team has watched the pattern work and starts bringing candidates of their own.
Questions we get asked
We already pay for Apollo and a sequencer. Why add anything?
Those give you contacts and delivery. The part in between, deciding who is worth writing to and what to say to them, is still manual in most teams. That is the piece we build.
Does this send email on its own?
Only if you want it to. Most clients start with drafts queued for approval, then move to autosend on the segments where the quality has proven itself.
What about deliverability and spam complaints?
Volume without relevance is what burns domains. We build for fewer and better-targeted sends, with warmup and per-domain limits configured properly from day one.
Which CRMs do you support?
HubSpot, Salesforce, Pipedrive and Monday are the common ones. Anything with a usable API works.
Tell us what's slowing your business down.
30 minutes. No pitch, no deck. Just listening to your needs and seeing how we can help.
Schedule a discovery call