Go to market · AI outreachWindmill Growth
35 meetings in the first month, from a pipeline that runs itself.
Windmill Growth is a B2B growth agency, which means their own pipeline competes for time with every client they serve. Sales research is the part that always loses. We built an outreach engine that finds the right companies, works out who to talk to, writes the first message and sends it, so the pipeline keeps filling on the weeks nobody has time to fill it.
In numbers
- 35 meetings booked in the first month
- $24K in direct revenue
- Outreach running end to end with no one driving it
What the work looked like before
Finding a good prospect is slow and most of it is clerical. Somebody builds a list, opens each company, works out whether they fit, hunts for the right person, reads enough to write a message that does not sound automated, then writes it. That is hours per handful of names, and it is the first thing dropped when client work gets busy. The pipeline then goes quiet in exactly the weeks it can least afford to.
What we built
An outreach engine that runs the whole sequence. It works from a defined ideal customer profile, pulls companies matching it, enriches each one until there is enough to judge fit, and finds the people worth contacting. Then it drafts a message specific to that company and sends across LinkedIn, Facebook and email depending on where the person actually is. Nothing about it is a template with a name merged in.
How it runs day to day
The engine works continuously and surfaces what needs a human: a reply that wants a real answer, a company worth a second look, a message it is unsure about. The team spends their time on conversations instead of on the research that used to precede them. Adjusting who it targets is a change to the profile it works from, so a shift in focus takes minutes.
What changed
The first month produced 35 booked meetings and $24,000 in direct revenue. The number that matters more to them is the second one, because it turns outbound from a cost that competes with client work into something that pays for itself while the team is busy elsewhere.
The AI lead generation system delivered extraordinary results. This completely transformed how we approach outbound sales.
More client work
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